Marketing for Law Firms,
Written to Be Approved by You.
A potential client searching “injury lawyer near me” or “immigration attorney Kent” is comparing firms in minutes. This is what we'd build for yours: a site and intake flow that answer fast, say only what you've approved, and never promise an outcome.
The Problem
What usually goes wrong
The patterns we see most often in law firms marketing. If one of these is yours, the fix is below.
The site describes the firm's history but not the specific problems a searcher has — so it ranks for the firm's name and nothing else.
After-hours calls go to a generic answering service that can't tell an intake from a solicitation.
The Google listing is thin, reviews are unanswered, and practice areas are missing.
Marketing copy gets written by someone who doesn't know what an attorney can and can't say — and the firm finds out later.
What We'd Build
The System for Law Firms
Website, local SEO, Google Business Profile and an AI phone desk — one system, built from what you actually offer.
A practice-area site you approve line by line
A page per practice area and location, written in plain English for the person searching, with an intake form that collects only what you tell us to collect. Nothing publishes until you've approved it.
Local SEO for the searches clients type
“Car accident lawyer Kent WA,” “immigration attorney near me,” “family law Federal Way” — we research your metro's terms and build content that answers them without guaranteeing results.
Google Business Profile, worked weekly
Correct categories per practice area, office photos, posts and Q&A, and review requests sent only to clients you choose — with drafted replies that stay within your rules.
A 24/7 AI intake desk
Answers every call in English or Spanish, collects the intake details you specify, screens against your conflict questions, and books the consultation. It never gives legal advice and never promises an outcome.
Lead follow-up in under a minute
A web or phone inquiry gets a reply within a minute and up to three follow-ups — only to the person who reached out. Prospective clients stop choosing whoever answered first.
A monthly report you can read
Consultations booked, calls, rankings and reviews — the numbers behind your intake, not vanity charts.
The Target
What “good” looks like
We don't promise case volume or rankings. This is what the system should look like once it's running.
Every practice area has its own page
A specific legal problem lands on a page about that problem, in the language the searcher used.
Intake never sleeps
The 11 p.m. caller gets a real intake and a booked consultation instead of voicemail.
Nothing goes public without your sign-off
Every page, post and reply is approved by an attorney at the firm before it publishes.
Reviews are real and answered
Requests go only to clients you select; replies never discuss the matter.
Free Tool
What is page 1 worth in your metro?
Plug in your monthly searches, click share, close rate and average job value. It's an estimate with editable assumptions — not a promise — but it tells you whether SEO is worth a call.
Why Law Firms Pick Us
- You approve every public word before it goes live — no exceptions, and no outcome promises in anything we write
- No fake reviews, no invented case results, no “best lawyer” claims — we build the site you'd be comfortable defending
- Clients are local, so we fight for one metro at a time — we take one law firm per practice area per market
- Month to month after the first quarter. If the numbers stop earning their keep, so do we
Start with the $997 Launch Sprint, add the AI desk when you're ready — either way, the first call costs nothing and comes with a straight answer about your market.
FAQ
Questions Law Firms Ask Us
Will the marketing copy stay within attorney advertising rules?
We write in plain English with no outcome guarantees, no superlatives and no invented results, and nothing publishes until an attorney at your firm approves it. You remain responsible for your own advertising compliance; we make it easy to review.
Can the AI intake desk give legal advice?
No, and it's instructed not to. It collects the intake details you specify, asks your conflict-screening questions, tells callers it isn't a lawyer, and books the consultation. Attorneys make every legal judgment.
Do you publish case results?
Only if you provide them and approve the exact wording, with whatever disclaimers you require. We never write outcome claims on our own.
Which practice areas do you work with?
Any. The site structure is the same — a page per practice area and location — and the copy comes from what you actually handle.
What does it cost to start?
The $997 Launch Sprint puts a professional site live in about a week. Local SEO starts at $297 a month, the AI intake desk at $997 a month, lead follow-up at $497 a month, and the $97 a month Care Plan keeps the site hosted and updated.
Clients in Your Metro
Are Searching Right Now.
Book a free 30-minute call. We'll pull the real search data for your practice areas and metro, show you who currently wins it, and give you a straight plan — no obligation.